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Tim O'Connor

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FASHION FUTURE INTERVIEW QUESTIONS

Australian designer Tim OíConnor talks of timeless style and his fashion journey.

Tim OíConnor launched his womenís fashion label in 1995.He has garnered a reputation for creating modern clothing with a timeless aesthetic.

Tim studied fashion design at East Sydneyís Fashion Design Studio as part of the National Art School.

Tim OíConnorís Sydney flagship store opened on Queen St, Woollahra in 2002.

OíConnor now has stand alone stores on the Gold Coast at The Marina Mirage, and within Designers House in Melbourneís Docklands. Tim also wholesales both domestically and internationally.

Tim OíConnor is a Luxury Australian product that is made and manufactured in Australia using fabric and materials sourced globally.

SPRING SUMMER 2009/2010

Tim OíConnor celebrates the timeless aesthetic of Palm Springs Style

Modern classic shapes are key to Timís signature look. This season he has re-worked suiting in light weight silks.Rouched zip up sleeve blazers working back with either razor sharp skinny pants or soft sheer silk harem pants also rouched and zipped at the ankle giving a tapered silhouette.

Prints are always important in Tim OíConnorís Spring Summer collections. This seasonís are Californian inspired. The graphics vary from a Black and White modernist silk, oversized floral placement, to a beautiful floral desert border print in Amber, blue and a shot of Fuchsia on off white georgette.

All over beading and embellishments is Divine in this seasonís short sharp shapes.

The collection remains true to the Tim OíConnor vision, delivering a modern and youthful selection to add sparkle and sophistication to the coming summer months.

Describe your style or collection Ė

The Spring summer 0910 Collection was inspired by Palm Springs in California. Palms springs has a timeless aesthetic attached to its amazing architectural style set in an amazing dessert landscape. So I have tried to capture this in the collection.

I would describe my style as fairly laid back glamour. I like things that donít try to hard but still have impact, and make people notice.

How and why did you enter the fashion Industry

- I studied dress design at the East Sydney Tafe.I had always had a real enjoyment of fashion and it was a pretty natural progression.

Who has influenced you most in your life

My family.

1. Why is it so rewarding to be a leading Fashion Designer?

"It is really rewarding to be able to make a living from what I wanted to do with my life."

2. Where do you get your inspirations from?

"From loads of things, places and people. I love traveling which is always a big inspiration for me. I get inspired by fabrics, prints colours and textures. I also love design books and magazines"

3. What has been your greatest achievement?

"My greatest career achievement would be opening my first store."

4. What has been your greatest challenge and how did you overcome it?

"I have had lots of challenges along the way, the biggest are always the ones we are in the middle of."

5. Whose style do you most admire?

"I admire †Lots of different styles I donít really have one particular style Icon though."

6. What changes in your business, if any, have you made to adapt to the current economic climate?

"Being more focused,and keeping an eye on costs etc."

7. Divulge the fashion piece that you couldn't live without?

"At the moment a jacket by THE KOOPLES from Paris."

8. What is your worst fashion faux pas?

"I donít really have one I can think of although I am sure there were many but I didnít think that at the time."

9. Where do you see yourself in 5 years?

"Hopefully still doing what I am doing with a few more stores."

10. †What advice can you offer to emerging fashion designers?

"Have fun with it and stay focused on what your style is."

11.† Timís ĎHOT TIPí

"Invest in a few quality pieces each season that will always make you stand out from the crowd. "

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