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RUTH TARVYDAS

WAYNE COOPER | NINA MAYA | AURELIO COSTARELLA | LIA TSIMOS |
FASHION FUTURE INTERVIEW QUESTIONS

Australian designer Ruth Tarvydas talks of timeless style and her fashion journey.



Describe your style or collection

THE TARVYDAS SS10 COLLECTION Is called ILLUSION. It is all about HALLUCINATIONS OF COLOUR, MOVEMENT and SHAPINGS THAT ALTER PERCEPTION.
A TARVYDAS gown emulates glamour, with sensations of opulence..
SS10 See's TARVYDAS re-vamped and revised with a daring mix of colours, texture and enchanting shapes. Strategically placed pieces create excitement in high galmour .
Sheer panelling and layering is one of the many crafts used wit silks, cottons and chiffons by TARVYDAS to hold you spellbound. whether it’s high glamour or summer romance TARVYDAS manages to grasp an element of all to create a montageperfect for any city glamazon.
2010 celebrates bold colour, new shape and romantic style and is inspired by the magical and whimsical.
How and why you entered fashion Industry-

IT was my desparate need to be noticed as a teenager-when I started lending hot little numbers ( i made for myself)to my girl friends and they were stealing my boyfriends after wearing them. I realised that I was onto a winning thing! and that tells you that men know more abou fashion than we think they do!!!!!!!!!!!!!!!!!

Who has influenced you most in your life –

Myself and my endless need for staisfaction
1.Why is it so rewarding to be a leading Fashion Designer?

I love the stress and endless demands. I love making a woman feel seriously amazing.
I love the thrill of the excitement it creates for our customers and clients as well as the top celebrities around the world.

2.Where do you get your inspirations from?
My archives, leading predictions, mental concentration, draping and mucking around with the TARVYDAS team.
3.What has been your greatest achievement?

Recently at Harrods in London having three christmas windows of TARVYDAS.. The PERTH FASHION FESTIVAL stand alone show- brilliant show. Total team satisfaction.

4.What has been your greatest challenge and how did you overcome it?

Surviving four recessions over forty years. I overcame them by being flexible to the markets needs.
5. Whose style do you most admire?
Galliano & McQueen – The magnificence of European fabrics and the culture.
6.What changes in your business, if any, have you made to adapt to the current economic climate?
Watching our spending-exercising caution and care. Channelling all funds into growing the brand in London, Australia and New York.
7.Divulge the fashion piece that you couldn't live without?
Platform shoes-yesterday, today and forever!!!!
8.What is your worst fashion faux pas?

Wearing a off the shoulder drawstring jumsuit that totally fell off in a packed nightclub!

9.Where do you see yourself in 5 years?

TARVYDAS stores in NEW YORK and the Middles East as well as throughout Australia.
10. What advice can you offer to emerging fashion designers?

Stick at it, work hard and most of all enjoy what you are doing.
11.Ruth’s Fashion‘HOT TIP’ –
Exposure__

Enquiries  
I have a design by RUTH TARVYDAS in my wardrobe! YES NO
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