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Bec&Bridge

Bianca Spender | Samantha Wills |

FASHION FUTURE INTERVIEW QUESTIONS

Australian designers Becky & Bridget from the label

Bec & Bridge

talk of their timeless style and fashion journey.

Describe your style or collection.

“The Bones Collection” Spring/Summer 2010/11 draws from raw and organic originals. Taking a softer dimension with its clean lines and pastel base, this season Bec & Bridge shows a more conceptual approach. The label offers a point of difference through encapsulating a high end aesthetic whilst being accessible and highly wearable.

From the moment Becky Cooper and Bridget Yorston met at design school they knew their acquaintance was destined for greater things. A shared vision to manage their friendship with a business partnership has led to a formidable force on the Australian Fashion scene. bec & bridge strikes a fine balance between aspirational and achievable fashion, a niche its creators have worked hard to perfect since the labels inception in 2003.

A strong design aesthetic underlies each collection and resonates with their signature style - contoured lines and sleek silhouettes, the look is the epitome of young, modern and chic. It is the pair’s meticulous eye for detail coupled with the ability to be commercially savvy with their designs that sets them apart from their peers. bec & bridge currently boast a cache of celebrity followers and the support of some of the countries most prestigious boutiques as well as leading department store David Jones.

They are in the midst of preparations for their third consecutive showing at Rosemount Australian Fashion Week in May. The people that influence us most in our lives are the people we surround ourselves with. Whether it is our family, friends or people we collaborate with. We find inspiration in emersing ourselves with positive energy.

1.Why is it so rewarding to be a leading Fashion Designer?

The rewards can vary from somebody getting excited about a piece we created to being fortunate enough to meet and work with talented people. With owning our own business we have had the flexibility to travel and have control over the direction of our business.

2. Where do you get your inspirations from?

Everyday life, from people we meet to our natural surroundings. I think it’s important to bring something conceptual and make it workable in everyday life. Fashion still needs a purpose.

3.What has been your greatest achievement?

Seeing a concept develop and come to fruition. Also, becoming independent in owning our own business.

4.What has been your greatest challenge and how did you overcome it?

The challenge has been learning to remove ourselves from the fashion aspect to put on our business brains when looking at the brand as a whole. It helps to step back and understand what the commercial market want, and with that comes the freedom to be more conceptual when we want to have some fun with it.

5.Whose style do you most admire?

Girls/Women who are comfortable in their own skin, hold themselves well and don’t follow other people for what’s noted as “style.”

6.What changes in your business, if any, have you made to adapt to the current economic climate?

Our business has dramatically grown over the past year, so we have had to quickly adapt to managing more employees and customer demand. A lot of focus is on keeping things well managed and organized.

7.Divulge the fashion piece that you couldn't live without?

A relaxed white shirt. Anything simple, easy and comfortable that can work in our everyday wardrobes.

8.What is your worst fashion faux pas?

Wearing matching looks in the 90’s.

9.Where do you see yourself in 5 years?

Expanding the label overseas and possibly opening a few retail stores.

10.What advice can you offer to emerging fashion designers?

Envision where you see your product in the market and what your point of difference is. Get industry experience and be willing to work hard and learn.

11.Bec & Bridge’s ‘HOT TIP’Don’t take fashion too seriously, have fun with it!

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