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Soeli Pedrozo - the 2012 INNOVATORS

Rosemount Australia Fashion Week | Christian Lines | Rachel Sherwood | Seema Pun |

Soeli was born in Brazil and lived in England for 3 years before moving to Sydney in 2000 to pursue her life long dream of fashion design at the Sydney Fashion Studio.

Having always been interested in design, fashion was her definite choice due to the organic way that you can 'create', by draping garments or designing purely on paper.

Soeli’s current collection, ‘A Study in Ink’ is sophisticated and experimental where she plays with form and Transformation.

Inspired by nature, the work showcases intricate details created by using traditional textile techniques and tailoring deconstruction for a modern contemporary look.  Mostly blacks and shades of grey are employed allowing the details be the main focus, creating bold and striking pieces.

Soeli’s work is mostly based on shape and form that is created by manipulating the fabric. She doesn’t usually focus on flattering the body although many times it evolves this way.

Soeli says, “Creating a collection requires so much time and dedication there are certainly a some challenges such as finding people who can sew intricately.  It is important to have someone working closely with you and truly understands what is happening. This is a crucial process and hard to outsource.”

Soelis’ collection of prizes has been growing since starting her journey in fashion design, with the most recent at Mercedes-Benz Fashion Festival where she won $5000 for Australian Fashion Graduate of the Year.
Soelis’ other prizes includes:

  • 3rd place for her creation for Dylon Colours Awards

  • Winner of the Flair Awards 2008 – After Dark prize
  • Strega Evening Wear–Night of the Witches in which she scored first prize for her sculptural piece
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2010 Fashion Future Mentor Program

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