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LEAH MADDEN - the 2012 INNOVATORS

SUBFUSCO | JULI GRBAC | JOE FARAGE | JOE CHALLITA |

FASHION FUTURE INTERVIEW QUESTIONS

Australian designer Leah Madden from label

‘WhiteSands’

talks of timeless style and her fashion journey.

1.Why is it so rewarding to be a swimwear Designer?

I am doing exactly what I want to do! Work is a joy for me.

2.Where do you get your inspirations from?

All over, but most often when I am travelling. I am in Bali right now, feeling very inspired for SS2011!

3.What has been your greatest achievement?

Loving my work, and enjoying every day.

4.What has been your greatest challenge and how did you overcome it?

Suppliers can be hard to find, and can let you down on quality, delivery times etc. I have occasionally had to drop styles altogether based on that. And it is very disappointing after working so hard to have to edit styles that I love.

5. Whose style do you most admire?

No one in particular! I am constantly inspired by different styles.

6.What changes in your business, if any, have you made to adapt to the current economic climate?

None! I do what I do and try not to change that for anyone or anything.

7.Divulge the fashion piece that you couldn't live without?

A bikini! I am also very big on leather cuffs at the moment.

8.What is your worst fashion faux pas?

Being a teen in the late Eighties, To many to mention!

9.Where do you see yourself in 5 years?

Hopefully doing exactly what I am doing now.

10. What advice can you offer to emerging fashion designers?

Love your work, and things will come together.

11.Leah’s Fashion‘HOT TIP’ –

Slip into a WhiteSands Bikini and enjoy a magarita!!

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