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SUBFUSCO - the 2012 INNOVATORS

JULI GRBAC | JOE FARAGE | LEAH MADDEN | JOE CHALLITA |

FASHION FUTURE INTERVIEW QUESTIONS


Australian designer Joshua Roberto Scacheri from the label

Subfusco

talks of style and his fashion journey.



1.Why is it so rewarding to be a Fashion Designer?

Being able to create garments that people enjoy wearing, and also the design process going on the journey from concept to reality.

2.Where do you get your inspirations from?

Inspiration comes from everything, in particular, I’m inspired by texture & colour. When designing our collections, I sketch the designs and only then when I receive our fabric swatches I start to see the inspiration of the original theme come alive. Usually we start off with a direction & mood, but by the time we have finished, it has evolved into something quite different and unique.
3.What has been your greatest achievement?

Staying and surviving in the industry, you see many young labels start off with a bang and within a few seasons they have disappeared. Its sad, but I believe that this is our greatest achievement..Survive & progression.
4.What has been your greatest challenge and how did you overcome it?

There is so many challenges in this industry, from making people understand that your product is superior to the other labels to chasing money from stockist who haven’t paid. I guess you learn from them all and you become smarter each season.
5. Whose style do you most admire?
I admire everyone’s style who makes the effort to express their personality through fashion.

6.What changes in your business, if any, have you made to adapt to the current economic climate?

I would say the economic situation has required us to really look at every decision we make as a company in regards to budgets & how we spend our money. We as a company have continued to market our brand in clever & cost efficient ways so that our clients know that we are a serious fashion brand. We have also put in the hard yards to continuously give our clients a great product at a good price point.

7.Divulge the fashion piece that you couldn't live without?

Our beautifully cut skinny leg denims and a soft basic modal tee

8.What is your worst fashion faux pas?
Always push the boundaries in your individual style…sometimes this may cause a few heads to turn, but hey!!....this is fashion, no regrets.
9.Where do you see yourself in 5 years?
We are planning a big future, we don’t expect it to happen overnight nor do I expect to gain all the benefits from this journey…my kids will, I hope. Subfusco’s vision is to become a world known fashion house and in the next 5 years we hope to expand further into the global market & open up some more stores in Sydney, Melbourne & then overseas.

10. What advice can you offer to emerging fashion designers?

I strongly recommend work experience, find a designer whom you admire and offer your time. Work experience gives any young designer a great perspective of the industry. Also never ever give up, and when you face challenges view them as learning experience. Don’t follow trends, have an understanding of what is happening in the global fashion scene but stay true to your designs & direction

11.Joshua's ‘HOT TIP’ –

For the men, a nice pair of chino’s rolled up slightly with a sandal and basic tee is perfect for this summer.

For the ladies – a high waisted harem pant with an oversized top tucked in a pair of wedges will keep you in style this summer.

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