Why would you consider applying to trademark your design?   A trademark entitles you to legally use, license or sell your product within Australia for the purpose for which it was registered.  More importantly it allows the owner of that trademark to exclusively use the trademark throughout Australia. Many fashion designers for example trade under a business name most commonly their own name.

Take the recent fracas with between Katy Perry the singer and Katie Perry. As you may or may not know, recent news indicated that Katy Perry the singer tried to oppose an application to register a trademark by Australian designer Katie Perry the fashion designer.  Now we not only know who Katy Perry the singer is, but we also have become familiar with Katie Perry the designer.  Moral of the story, protect your brand and your brand name as it is your best marketing tool.Registration identifies the owner of that business and can in fact add a significant status to the designer and his or her collections.

If you are a young designer and your business name is a reflection of your personality and style and you want to be known and identified by the brand or business name, then registering it as a trademark is highly recommended.  As Rosemount Fashion Week is showcasing both familiar and new designers, the names are synonymous with those designers specific style.  More importantly, it can be a positive boost to the business and a great marketing tool for the quality and reputation of your product.  Think Prada, Louis Vuitton and Yves St Laurent amongst some.

Contact Christina at CA Legal:
ph:  (02) 9817 0800